I suppose I wouldn't know what that really is, since I don't read Kristen Ashley or Joanna Wylder - but this has the framework of a murder mystery woven in with a love story.
I thought the hero's character was that of an alpha, but not an alphahole. He skirts the line between not being a terrible guy, but not a great one either. So he's done some sketchy stuff, but probably not enough to make the average reader repelled by his character.
He likes getting his way and is somewhat pushy, but he isn't abusive or controlling.
The heroine, Kim, I was a little less impressed with since she came off as a little more bland in comparison to Raina, the other woman in the story. But she wasn't a pushover and I wished more of her scenes had included interacting with others, not just Vince.
The beginnings of an MC club take place at the end, but really - this isn't like Motorcycle Man or anything. It has hints of paranormal, but the murder mystery and love story is the focus.